![]() Like the franchise itself, the reader is tasked with determining whether the team’s new strategy and efforts can make it a profitable enterprise. Via a case study, we take a look at the team’s history, its relaunch, and factors such as facility development and league affiliation impacting the team’s business plans. ![]() Twenty-five years later, the Cosmos returned seeking a place on the local, national and global sports scenes. However, the team folded just a few years after its peak, succumbing to excessive spending and lagging revenues. ![]() Sarbjit Singh is Assistant Professor, Sport Management, at Farmingdale State College in New Yorkįarmingdale, NY New York Cosmos were the dominant professional soccer franchise, on and off the field, during the 1970s and ‘80s. ![]()
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